Honda will aim for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050.
The major challenge we will face as we work toward this goal is how to eliminate motorcycle collision fatalities in emerging countries. In the current situation, where we struggle even to collect accurate accident data, we must say that the hurdle we have to clear is extremely high. However, we have a social responsibility as the biggest manufacturer and seller of motorcycles in the world. By taking on this challenge, Honda wants to increase the overall safety of society and create a safe world in which everyone who shares the road can co-exist with peace of mind. In terms of expanding the range of our safety technologies, since many motorcycle collision fatalities involve automobiles, we will strive to apply our omnidirectional advanced driver-assistance system (ADAS) to all new automobile models we introduce in developed countries by 2030.
By leveraging the knowledge and know-how we have amassed through research and development of our Level 3 automated driving technologies, we will further enhance the intelligence of ADAS to increase the percentage of collision patterns covered by our ADAS. In addition, as a company involved in both motorcycle and automobile businesses, we will continue to strengthen our research on safety technologies that enable motorcycles and automobiles to safely coexist. Technological research will not be the only thing we need to achieve zero traffic collision fatalities. Particularly in emerging countries, there are many collisions that can be prevented through traffic safety education activities and by approaching the issue from the perspective of infrastructure and government policies. These are also the areas Honda will focus on. By leveraging the strengths of Honda, we will continue to lead the way in realizing a collision free society from the standpoints of both hardware and software.