Message From President & CEO

Masayuki Igarashi

Chief Officer for Regional Operations (Asia & Oceania) of Honda Motor Co., Ltd. and President & CEO of Asian Honda Motor Co., Ltd.


Honda delivered products and services that brought ‘joy’ to more than 13.7 million customers across the Asia and Oceania region in 2020, which included motorcycles, automobiles, and power products.

COVID-19 has dramatically changed and impacted our society and daily lives. Honda realizes that people around the world are making the most of their limited time and making their lives safer, more free, and more enjoyable. With that in mind, Honda has always contributed to the advancement of mobility and daily lives by becoming the “power” that supports ambitious people who strive on their own initiative.

In terms of environmental initiatives, Honda strives to realize carbon neutrality, clean energy, and resource circulation for all products and corporate activities that Honda is involved in by 2050. We have actively included carbon-free energy into our operations in the Asia and Oceania region. Over 80 megawatts of renewable energy systems have already been implemented, and we expect to increase the capacity in the future.

For safety initiatives, Honda aims to realize zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050. In the Asia and Oceania region, we will continue to expand the application of Honda SENSING, advanced safety technologies in our automobile lineup, traffic safety education to a wider range of stakeholders, and collaboration with government and public authorities for coexisting safety infrastructures and systems.

In 2020, Honda conducted an in-depth study on 1,000 accidents in Thailand. Based on the results of the study, our goal is to find the root cause of the accidents and seek a practical solution to reduce accidents such as by providing more effective safety training and developing more suitable safety features for new automobile models.

In the area of social contribution, Honda works hand-in-hand with local communities to support the future youth, promote road safety, protect the global environment, and meet the needs of local communities to realize a sustainable society. We continue to carry out social contribution activities together with Honda subsidiaries. Especially during the COVID-19 pandemic, Honda donated and provided medical equipment to several countries in the region to support local communities in curbing the outbreak.

Honda aims to achieve these environmental and safety goals while at the same time make every effort to lead advancement in the areas of mobility, power units, energy, and robotics.