The Honda Philosophy forms the values shared by all Honda Group companies and all of their associates and is the basis for Honda’s corporate activities and the associates’ behavior and decision-making. In order to achieve both the creation of growth opportunities for the Company and a sustainable society, Honda has set striving to be “a company that society wants to exist” as its direction for the 21st century. It is also advancing initiatives known as “Creating the Joys,” “Expanding the Joys” and “Ensuring the Joys for the Next Generation.”

The “2030 Vision” is one milestone indicating in concrete terms the direction Honda ought to take toward realizing these objectives. For Honda’s sustainability, it is important to both meet stakeholders’ expectations and needs by providing products and services of value, fulfill its corporate social responsibility such as by considering the impact on the environment and society, as well as to contribute to the resolution of social issues through its business activities. To this end, Honda is devising medium- and long-term strategies that consider the roles it should fulfill and contributions it should makel impact.


Serve people worldwide with the

Lead the advancement of mobility and enable people everywhere in the world to improve their daily life

Growth through the pursuit of quality

Creating the Joys

Creating value for "mobility" and "daily lives"

Provide People the joy and freedom of mobility
Provide People the joy of making their lives better

Explanding the Joys

Accommodate the different characteristics of people and society

Provide the ideal products and services that fullill societies expections and meet individual needs

Ensuring the joys for the Next Generation

Toward a clean and safe/secure society

Lead efforts to realize a carbon-free society
Lead efforts to realize a collision-free mobile society

Business view point to focus on: Effective utilization of corporate resources