Basic Approach
A Society Where Everyone Can Enjoy Freedom of Mobility with Total Peace of Mind
Honda believes mobility enriches lives by enabling people to work, connect, and explore the world. As people continue to seek the freedom and joy of movement, safety remains the foundation of that experience. Through its “Safety for Everyone” philosophy, Honda advances innovative safety technologies that protect individuals and contribute to a safer society, ensuring mobility remains both safe and enjoyable for all.
Strategy
Honda’s Vision
Honda aims for zero traffic collision fatalities involving Honda motorcycles and automobiles*1 globally by 2050. As a milestone, Honda targets to halve the number of traffic collision fatalities involving its motorcycles and automobiles worldwide by 2030 compared to that of 2020 *2. This includes not only new vehicles but also all registered Honda motorcycles and automobiles in the market.
*1 Traffic accidents involving Honda motorcyclists and drivers, as well as pedestrians and bicyclists (i.e., all traffic participants, except for intentional and malicious violators of the rules, and persons who are incapable of fulfilling their responsibilities)
*2 Comparing to 2020
Approach Toward the Vision
Toward 2030
A key challenge toward 2030 is reducing fatal collisions involving motorcycles in emerging countries.
To address this issue, Honda addressed various factors leading to collisions by evolving and combining Honda’s three elements of safety which include “Human Ability (Awareness-building activities” “Mobility Performance (Technological development)” and “Traffic Ecosystem (Collaboration, development of systems /services)”
Honda’s three elements of safety
Toward 2050
A major challenge for 2050 is to reduce traffic collision fatalities among pedestrians, bicyclists, motorcyclists, and other vulnerable road users. To address this challenge, Honda will accelerate efforts related to the “Traffic Ecosystem (collaboration, development of systems/services).” Specifically, Honda will promote research and development relating to Safe and Sound Network Technology and standardization of technologies for social implementation. Safe and Sound Network Technology provides information through telecommunications to help all road users prepare for and avoid the risks of collision before they actually occur.
