Kids Education Tools
In line with our Safety Direction since 2025, we have placed a strong focus on educating children, as we recognize them as the future generation of road users. Our goal is to cultivate a mindset where safety awareness and consideration for safe behavior become a natural part of everyday life.
To support a consistent and effective approach to children’s road safety education across the Asia and Oceania region, we have developed a set of Safety Mascots. These characters are designed to make safety learning more engaging, relatable, and memorable for young audiences. Meet our Safety Mascots and discover how they help inspire the next generation of safe and responsible road users.
Introduction of each character
SATI – A trusted friend
Character concept: “Mindfulness/Awareness”
SATI represents thinking before acting and making safe decisions
About SATI:
Personality: Friendly, observant, and responsible
Role: Help friends think before acting
GUARDI – The Guardian of Safety
Character concept: “Guardian”
GUARDI represents protection, responsibility, and strength
About GUARDI:
Personality : Protective, strong, calm
Role : Guide and protect friends from risk
LOOKI – The Awareness Expert
Character concept: “Look left & right”
LOOKI represents awareness, observation, and thinking skills
About LOOKI:
Personality : Smart and observant
Role : Help friends to be aware of the surroundings to stay safe
CAREY – The Caring Heart
Character concept: “Care”
CAREY represents empathy, kindness, and consideration for others
About CAREY:
Personality : Kind and warm
Role : Care about friends and encourage them to stay safe
Characters Utilization
Training Materials & Artworks
Giveaway & Souvenir
Campaign & Event
