Human Abilities

In 1970, Honda established Honda Driving Safety Promotion Center in Japan and subsequently a department dedicated to promoting activities overseas within the

Center in 1972. Since then, Honda has been expanding its efforts overseas by establishing Traffic Education Centers* in various countries and cooperating with local dealers. As of March 2024, Honda is carrying out traffic safety promotion activities in 43 countries and regions throughout the world, including Japan.

Honda’s activities are based on the ideas of “Safety handed down from person to person” by conveying the importance of traffic safety directly to customers at dealers and to provide “participatory experiential education” under the guidance of expert instructors in dedicated courses.

In Asian countries, where traffic accidents are particularly frequent, Honda has actively provided the know-how it has cultivated in Japan for human resource development and the creation of educational materials. In FY2024, approximately 4.50 million people attended our educational programs.
Honda is undertaking activities matched to the traffic situation of each country while collaborating with local governments and relevant organizations.

Countries in A&O Region

Where traffic safety education and driving training are conducted