Human Abilities
Honda’s Approach
In 1970, Honda established Honda Driving Safety Promotion Center in Japan and subsequently a department dedicated to promoting activities overseas within the
Center in 1972. Since then, Honda has been expanding its efforts overseas by establishing Traffic Education Centers* in various countries and cooperating with local dealers. As of March 2024, Honda is carrying out traffic safety promotion activities in 43 countries and regions throughout the world, including Japan.
Honda’s activities are based on the ideas of “Safety handed down from person to person” by conveying the importance of traffic safety directly to customers at dealers and to provide “participatory experiential education” under the guidance of expert instructors in dedicated courses.
In Asian countries, where traffic accidents are particularly frequent, Honda has actively provided the know-how it has cultivated in Japan for human resource development and the creation of educational materials. In FY2024, approximately 4.50 million people attended our educational programs.
Honda is undertaking activities matched to the traffic situation of each country while collaborating with local governments and relevant organizations.
Countries in A&O Region
Where traffic safety education and driving training are conducted
Strengthening Activities of Traffic Education Centers in Asia-Oceania Region
Honda is involved in a variety of activities in areas where serious traffic collisions occur frequently, and the Traffic Education Centers are one of the core components of these activities.
To enhance the engagement level of its activities, the Traffic Education Centers strive to improve instructors’ safe driving techniques and instruction skills, and one of their efforts is the annually held Asia-Oceania Safety Instructor Competition. At the event held in January, 2025, participants from eight countries and regions joined the competition.
The competition is designed not only to improve the riding/driving skills of instructors, but also to enhance their ability to provide practical guidance to customers, and the sharing of effective measures and activities by participants from various countries leads to the improvement of future activities and motivation.
Presentation by competition participants
Evaluation of instructors’ driving skills by the judges
