Global Safety Slogan
Honda’s global safety slogan “Safety for Everyone”
reflects the company’s commitment to pursuing safety personalized to each individual, and its belief that by improving the safety of every member of society, a safer society as a whole will result, realizing a collision-free society.
Honda wants to build a collision-free society where not only drivers and riders but everyone sharing the road can safely and confidently enjoy the freedom of mobility.
Basic Approach
To Realize a Zero Traffic Collision Society
Based on the global concept of “Safety for Everyone,” Honda aims to achieve zero traffic collision fatalities involving Honda motorcycles and automobiles*1 worldwide by 2050. To achieve this goal, Honda has also set a milestone of halving the number of global traffic collision fatalities involving Honda motorcycles and automobiles*2 by 2030.
Three Elements of Safety
Honda’s safety targets :
Milestones toward 2050
For automobiles, Honda is actively promoting the functional evolution and widespread use of Advanced Driver Assistance Systems (ADAS), which are effective in reducing traffic accidents in both emerging and developed countries.
And beyond that, the major challenge for 2050 is to address fatalities of pedestrians, bicycle riders, motorcycle riders, and other vulnerable road users throughout the world. To address this challenge, Honda is promoting the research and development of Safe and Sound Network Technology, which connects all traffic participants (i.e., people and mobility vehicles) via telecommunications to predict risks before accidents occur and support accident avoidance. Through these efforts, the Company aims to achieve zero traffic collision fatalities involving Honda motorcycles and automobiles