Road Safety Ambassadors Project

In order to strengthen road safety awareness in rural areas in India, Honda Motorcycle and Scooter India Private Limited (HMSI) launched the Road Safety Ambassadors Project. HMSI Instructors trained 4,149 CSR beneficiaries of Honda India Foundation (HIF) flagship CSR program and turn them into Safety Ambassadors to conduct safety activity for more than 23,000 people in 2025.

They continue this project in 2026 and expect to have 6,000 safety ambassadors and reach 35,000 people in the communities.