Promoting Safety Riding Trainer

Boon Siew Honda (BSH) has leveraged the MotoGP 2024 Sepang event to promote its safety riding trainer (RT) equipment to a diverse audience. The company offered event attendees the opportunity to test the RT, resulting in a significant increase in data collection and participant engagement.

The promotion attracted not only local Malaysian customers but also drew considerable interest from international visitors attending the event. This global appeal underscores the universal importance of motorcycle safety training and the effectiveness of BSH’s outreach strategy.