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ROAD Tree Planting Year 8th

Honda Foundation Inc. (HFI) – consisting of Honda Philippines, Inc. (HPI), Honda Cars Philippines, Inc. (HCPI), Honda Parts Manufacturing Corporation (HPMC) and Honda Trading Philippines Ecozone (HTPE), continuously support the Rainforest Organization and Advocates (ROAD) to 2020 program initiated in 2010.  In its 8th year of participation, HFI has reforested over 28 hectares of land with 40,000 native tree seedlings. This was accomplished with the dedication of 1,726 volunteers from Honda associates, Honda dealers, suppliers, members of Honda Riders Club and media partners. The program also provides options for sustainable livelihood for communities in the provinces of Laguna and Quezon (southeast of Metro Manila) where the planting sites are located. Residents of nearby communities engaged as project partners and were given technical support to help prepare the seedlings for planting and nurture until they become fully grown trees. The progress of the forest restoration efforts has also been highlighted by birds and other wildlife returning to their homes. A bird survey conducted onsite in 2017 reported that the presences of 28 species of birds of which 18 species are endemic to the Philippines.

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