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Shinji Aoyama

Shinji Aoyama,

Chief Officer for Regional Operations (Asia & Oceania) of Honda Motor Co., Ltd., President & CEO of Asian Honda Motor Co., Ltd. and Chairman, Honda Asia & Oceania Environmental Committee

Dear readers,

Welcome to the Honda Asia & Oceania Sustainability Website. This year we have expanded the scope of information on our website, so that it now covers not only our environmental activities but also our activities in the safety and philanthropy areas in the Asia & Oceania (A&O) region.

Regarding the environment, Honda has already taken the initiative and set a target to reduce CO2 emissions by 50% by 2050, compared to 2000 levels. In order to work toward this target, we announced our global intention to make two-thirds of our global automobile unit sales from hybrid, plug-in hybrid, and zero-emissions vehicles by around 2030.  

As part of Honda’s six-region global operations, we have taken approaches to reduce CO2 emissions in this A&O region, consistent with those adopted by our global operations, across all business operations, i.e. motorcycles, automobiles and power products. For example, in the fiscal year 2016 (ended March 31, 2016), we introduced several environmentally responsible products in the region. In motorcycle business, we launched the all-new NAVI model exclusively in India, the second largest motorcycle market for Honda. The model is powered with a 110cc “Honda Eco Technology” engine which achieves class-leading fuel efficiency. In automobile business, we introduced a small displacement 1.5 liter VTEC TURBO engine for the first time in the region on the all-new 10th generation Civic. In spite of its smaller displacement, the 1.5 VTEC TURBO Civic achieves the same level of driving performance as a naturally aspirated 2.4-liter engine, while its fuel efficiency is equivalent to a 1.5-liter engine even with a turbo system.  In the manufacturing area, Honda started operating a new automobile plant in Thailand and a new motorcycle plant in India, both of which incorporate highly-efficient and environmentally responsible production technologies to reduce CO2 emissions.

In safety, our dream is to realize a collision-free mobile society where everyone can safely and confidently enjoy the freedom of mobility. To achieve this target, we are working to actively enhance safety activities and develop safety technologies for both automobiles and motorcycles.  As for safety technologies for motorcycles, we expanded the use of the Combined Brake System (CBS) to all automatic transmission (AT) models marketed in the region, and we are developing a less costly type of Anti-lock Braking System (ABS) to be applied on small motorcycles as well. For active safety for automobiles, we introduced “Honda SENSING”, Honda’s most advanced driver-assistive technologies to support safe and comfortable driving, in models such as Accord and Pilot. As for passive safety technologies for protection in unavoidable collisions, we achieved 5-Star ratings in the Adult Occupant Protection (AOP) test by the New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP) for models including City, Civic, CRV, HR-V, Jazz, and the recently introduced BR-V.  

Since the company’s foundation, Honda has sought to contribute to society and our customers by creating quality products and technologies while coexisting harmoniously with the communities where we do business. The direction remains the same in this region where we undertake various social activities in areas such as education, the environment, and traffic safety, aiming to share joy with people around us. We strive to support initiatives that reflect local conditions in our corporate activities in the region.  For safety, we actively promote education programs for both motorcycles and automobiles and conduct safety training to provide useful skills for our customers and people living in the local communities. So far, more than 3 million riders and drivers already have participated in such training across the region.  As for social activities for local communities, one example was Honda’s earnest efforts in Vithalapur, India, where Honda’s world’s largest scooter plant is located. Honda contributed almost 60 million Indian Rupees for the communities to support their activities for economic progress, social enrichment, and infrastructure development as well as environmental conservation.

At Honda, we continue creating new value that exceeds our customers’ expectations by combining the dreams of customers and those of Honda.  Driven by dreams, we will continue moving forward to provide new products and services, striving to be a company that “society wants to exist” in the Asia & Oceania region. As a company who provides mobility, we will work to realize “the joy and freedom of mobility and a sustainable society where people can enjoy life”.

About this website

This website covers Honda’s environmental activities in the Asia & Oceania region - Thailand, Indonesia, Philippines, India, Pakistan, Bangladesh, Malaysia, Singapore, Vietnam, Taiwan, Korea, Australia and New Zealand. The activities include the overall direction of Honda’s environmental initiatives, and a current assessment of the environmental impact of its operations mainly for the fiscal year that began April 1, 2015, and ended March 31, 2016 (FY2016). Please take note that the website also refers to activities in FY2016 as well as to previous ongoing initiatives.