Drive to Safety campaign
The “Drive to Safety” initiative was launched by Honda Cars India Ltd. (HCIL) in 2015. The campaign aims to provide education to all road users on the importance of safety technologies in vehicles, driving know-how, pedestrian safety and role of vehicle maintenance to enhance safety. The initiative is based on interactive, experience-based programs for people to think and learn about safe road use which can effectively bring down the number of road accident casualties and fatalities.
This initiative has been put into effect at Honda dealerships across the country where the company has trained instructors on a nationwide level to engage with customers and increase safety-consciousness at the car inquiry stage itself. Dedicated safety zones have been set up at HCIL dealerships to create customer awareness through communication tools such as Safety Mascot, Safety videos and Pledge counter where customers take an oath to drive safe while following traffic rules and regulations.