Broadcasting the Traffic Safety Program “I Love Vietnam”

Honda Vietnam Co., Ltd. (HVN) has been broadcasting an 8-minute traffic safety awareness-raising program titled “I Love Vietnam” on various channels of its national broadcasting station almost every day. This program is watched nationwide and has now become one of the well-known programs in Vietnam (first airing in 2004). To encourage closer relationships and communications with related organizations, each year, HVN holds activity report meetings with government offices and invites government officers to have talks regarding traffic safety.



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